Rob & Jules. Two skill sets. One perfect fit for your content requirement.
Every New Fruit project is shaped by two complementary disciplines — bold, independent filmmaking and calm, broadcast-trained production. Together, they cover everything a client needs: a striking visual story, told the right way, on brand, from the very first conversation to the final cut.
Two skill sets, perfectly matched
Founder & Director
Rob Hayward
Award-winning filmmakerRob has spent 15 years as a filmmaker and content creator, producing bold, visually driven stories that connect deeply with audiences.
His latest film, World’s Toughest Drive: My African Adventure — a self-shot, crowdfunded Channel 4 documentary — earned a 5-star review from The Telegraph for its raw, human storytelling.
He brings that same hands-on, independent approach to every film New Fruit makes.
Lead Creative Producer
Julia May-Brown
Former BBC current affairs producerJules brings a calm, organised approach, a critical eye, and a gift for helping contributors feel at ease on camera.
Her charismatic interview style and extensive broadcasting and writing experience are matched by her background as a director of communications — meaning she can advise on key messaging and ensure your film stays firmly on brand.
It’s this combination that makes New Fruit work: Rob’s bold, visual storytelling instinct paired with Jules’ calm precision and message discipline. Clients get the best of both — a film that looks extraordinary and says exactly the right thing.
With you from script to screen
Rob and Jules work with you for the entirety of the project — from scripting and key messaging, through pre-production, shooting, and post. We love to develop lasting relationships with our clients, built on a real understanding of their business and what they’re trying to achieve.
A trusted crew, handpicked for your project
As needed, we handpick a trusted team of creatives to help us deliver your content. This agile approach ensures the premium quality we pride ourselves on, while making the most of your budget.
New Fruit works with an exceptional crew of editors, motion graphics artists, still photographers, and sound designers — our team flexes to suit the creative requirement.
We’d love to hear about your project
Whether you’re planning a fundraising film, a brand story, or something else entirely — we’d love to talk it through.
Get in touch